《从0到1》英文心得

A start-up’s success is not a matter of luck.

You can pursue the future you want as long as you’re able to challenge established conventions. Then, once you obtain a monopoly by being better at something than everyone else, success will follow on its own.

Dominate one niche at a time.

When you’ve found the unusual idea to base your startup on, don’t go too broad too quickly. Find a small niche where you can do something better than any of your competitors. Once you’ve established a monopoly there, you can expand to other markets later.

一个初创企业的成功不是运气问题。

只要你能够挑战既定的惯例，你就可以追求你想要的未来。然后，一旦你通过在某方面比别人做得更好而获得垄断地位，成功就会自己跟上。

一次主宰一个小众市场。

当你找到一个不寻常的想法来建立你的创业公司时，不要太快地去扩展。找到一个小的利基市场，在那里你可以比你的任何竞争对手做得更好。一旦你在那里建立了垄断地位，你以后就可以扩展到其他市场。